Instagram comment to DM automation for booking conversions

For beauty businesses, comments are often warm intent. The right automation flow moves them to DM, answers quickly, and drives a booking without manual back-and-forth.

Step 1

Define trigger keywords

Use intent words your audience already uses in comments: book, price, consult, available, details.

Step 2

Send immediate DM context

Reply quickly with service context and a direct booking CTA. Speed is the main conversion lever.

Step 3

Attach a booking-ready link

Route users to a page with service options, availability, and clear confirmation flow.

Step 4

Track bookings by source

Tag conversations and booking sources so you can measure which comment triggers produce revenue.

Implementation links

Instagram integration setup Instagram booking software pricing AI assistant feature overview Booking from Instagram DMs playbook

Frequently asked questions

How does comment-to-DM automation increase bookings?

It captures intent from public comments, starts a private DM quickly, and routes the lead directly to an appointment flow before interest drops.

Which trigger keywords should salons use first?

Start with high-intent terms clients already use such as book, price, consult, available, and details.

What is the biggest conversion risk in these flows?

Slow reply speed or vague CTAs. If messages are delayed or lack a direct booking step, conversion drops quickly.