If your salon gets comments like "price?" and "book," you already have demand. The gap is conversion speed and message quality.

For the implementation framework, use this guide first: Instagram comment to DM automation.

The conversion pattern that works

Use this order in every flow:

Public comment acknowledgement (short and human)
Immediate DM with service context
One booking CTA
Optional fallback question if they do not click

Example set 1: "BOOK" comment

Comment auto-reply

"Love it. Sending details in DM now."

First DM

"Hey ! Thanks for commenting BOOK on our post. Want the fastest route to availability this week?"

CTA message

"Tap here to book your slot: "

Example set 2: "PRICE" comment

Comment auto-reply

"Sent you pricing in DM."

First DM

"Hey ! For this service, pricing usually starts at based on length and goals."

CTA message

"If you want, I can show open times right now: "

Example set 3: "CONSULT" comment

Comment auto-reply

"Great call. I just messaged you."

First DM

"For your consult, we can review current hair, target look, and timeline in one appointment."

CTA message

"Here are the next consult openings: "

Example set 4: no explicit keyword, still high intent

Common comments:

"Do you do this in brunette tones?"
"How long does this last?"
"Can you do this before my event?"

DM approach

"Great question. Yes, we do this result for brunette hair too. If you want, I can share times this week and you can choose what fits best."

Then use the same booking CTA:

"Book here: "

Mistakes that kill comment-to-DM conversion

Sending long paragraphs in the first DM
Asking too many questions before sharing availability
Using different CTA wording every time
Delaying first response during campaign spikes

KPI targets for the first 30 days

Comment-to-DM open rate: 70%+
DM-to-booking click rate: 25%+
Click-to-booking completion: 10%+

If your click-to-booking completion is low, your booking path is usually the issue. Use a single, mobile-first booking flow: book appointments from Instagram DMs.

Keep the stack simple

You need:

Reliable Instagram integration
One booking destination
A pricing page your staff can reference quickly

Useful pages:

Final take

Comment automation should feel like a fast concierge, not a chatbot wall. The winning setup is short replies, immediate context, and one clear booking step.